Afterhours
A fictional culture brand.
An exploration in shared energy.
AFTERHOURS®
Feel it.
Stay late.
VISUAL DIRECTION / CONCEPT PLACEHOLDER
AFTERHOURS®
Feel it.
Stay late.
VISUAL DIRECTION / CONCEPT PLACEHOLDER
01 — THE STARTING POINT
What if a night out
started with a feeling?
Imagine a small music and culture space with a big sense of belonging. The proposed brief: develop an identity that carries the energy of the room into posters, a website and a short film.
The intention
Create anticipation before the visit and recognition after it.
The direction
Bold type, repeated signals and a vivid blue against the dark.
What to test
Can visitors understand the event, feel its character and find the next step?
02 — AN IDENTITY WITH A PULSE
FREQUENCY / 001
SOUND
IN FORM.
VISUAL DIRECTION / CONCEPT PLACEHOLDER
FREQUENCY / 001
SOUND
IN FORM.
VISUAL DIRECTION / CONCEPT PLACEHOLDER
A starting visual language
These studies establish a direction. Develop the identity, document alternatives and explain the choices as the project takes shape.
03 — FROM INSTINCT TO INTENTION
Build it. Try it.
Pay attention.
01 / Research
Explore the audience, references and context.
02 / Make
Develop the identity, a focused website and a 15–30 second film.
03 / Learn
Test with people. Record what works, what changes and why.
No results claimed yet. Real process evidence and reflections will be added as the project develops.